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Here we have the Polstar logo. It serves as our main visual identifier and is the top pick when selecting a graphical element to embody the essence of the Polstar brand.
The Polstar logo is composed of both a symbol and a wordmark. You have the flexibility to use these elements separately or combine them together.
When incorporating the Polstar logo into a design, it’s important to provide adequate space around it. Clear space is the designated area between the logo and surrounding graphic elements. Use the height of the capital letters in the wordmark as a guide for determining the clear space, denoted as the cap height (X). Additionally, make sure there’s a margin of X on all sides of the logo to maintain proper spacing.
The logo should primarily appear in all blue, all white, or with a blue symbol and a gray wordmark, and vice versa. It should strictly avoid incorporating additional colors, yet it can be situated on any shade from the Polstar brand palette, except for placing a white logo on any of the palette’s light colors.
Feel free to position the logo on the map, ensuring that both the logo and wordmark possess white outlines.
Polstar is a global leader in map and navigation solutions, with unparalleled expertise in the industry, specifically in trucks, cars, and motorcycles.